What is influencer marketing?

In simple terms, influencer marketing refers to using social media users who have huge following and are quite engaged on these networks to push for products, services, or brands to the said audience. People are influencers if they have the right amount of trust built with the audiences that the same people build on recommendations or even endorsements on which brands look for specific audiences.

This generally means that a brand collaborates with an influencer to develop sponsored content featuring the brand’s products or services. Such content may be in the form of social media posts, blog posts, videos, reviews, or any other. The objective is to leverage the influencer’s audience and his influence to make the brand known and appreciated, drive engagement, and then conversions.

Authenticity and relatability are the strongest aspects of influencer marketing. Therefore, when done correctly, it can further help in reaching highly targeted demographics, generate buzz regarding their products or services, and bring about enhanced visibility and credibility for a brand in the eyes of consumers.