What is AI marketing in 2024?

HubSpot: HubSpot provides a set of marketing tools that use AI to score leads, send emails, manage social media, and optimize content. The AI-powered features help marketers automate tasks, personalize content, and improve campaign performance.

Chatfuel: Chatfuel is a very popular platform to create chatbots on Facebook Messenger. Using AI, it hears and responds to user queries, qualifies leads, and gives recommendations of how businesses could interact with them in real time.

Adzooma: An AI-powered platform for advertising will help businesses better optimize their campaigns on Google, Facebook, and Microsoft Ads. Its AI-based algorithms will process campaign data to make recommendations to maximize ad performance and reduce costs by increasing ROI.

BrightEdge: BrightEdge has an SEO platform that uses AI to provide insights for the optimization of website content, better ranking in search results, and organic traffic. Its AI-powered tools help marketers identify relevant keywords, analyze competitor strategies, and track search performance.

Albert: Albert is an AI marketing platform that automatically manages digital ad campaigns across many channels, such as search, social, and display. The AI algorithms in the system are constantly learning and optimizing ad spend, targeting, and creative elements to maximize conversion and ROI.

Crystal Knows: Crystal Knows is a personality AI tool that extracts the publicly available data to predict the communication style and preference of the individual. This gives marketers the knowledge to tailor the message for the messaging and communication approach of any target audience.

Acrolinx: is an optimization content platform designed to analyze and enhance the quality, consistency, and effectiveness of written content through the application of artificial intelligence. AI algorithms make suggestions to optimize structure, style, and tone with reference to brand guidelines and audience preference.

Optimizely: Optimizely is the experimentation platform, which through its AI enables marketers to experiment on website content and layouts with regards to the experience of users, and identify variations that bring higher conversion rates or user engagement by continuously optimizing it.