Digital marketing: It includes numerous types of campaigns and mediums in relation to product promotion or other service promotion on the web. Its prime focus is on these key areas:
1. SEO
- This simply helps in promoting or increasing visibility to a page on search engine result pages.
- On-page SEO- this includes keywords, meta tags, content, etc.
- Off-page SEO- which incorporates backlink building, social media signals, etc.
- Technical SEO- page loading speed, friendliness, mobile-friendliness, etc.
2. Content marketing
- This basically makes valuable relevant content that is sure to attract and engage users. Blog posts, articles, videos, infographics, e-books, etc.
- Helps in SEO and brand authority.
3. Pay-Per-Click Advertising
- Paid advertisement in Google Ads, Facebook Ads, etc.
- Visible with instant coverage to the intended audience.
- Cost Per Click (CPC) and Cost Per Mille (CPM).
4. Social Media Marketing (SMM)
- Promotional and engagement work on social media.
- Platforms: Facebook, Instagram, Twitter,
- LinkedIn, TikTok, etc.
- Organic and Paid Social.
5. Email Marketing
- Reaching leads and customers through target email campaigns
- Newsletters and promotional emails with automated workflows.
- High ROI from personalization and segmentation.
6. Affiliate Marketing
- Affiliate marketing: where the affiliates sell the products of other companies for a commission.
- Very prevalent in e-commerce and SaaS businesses
7. Influencer Marketing
- Relationship with influencers for niche audiences.
- YouTube, Instagram, TikTok or blogs.
8. Conversion Rate Optimization (CRO)
- Optimizing website elements for better conversion
- A/B testing, landing page optimization, UX improvement.
9. Online Reputation Management (ORM)
- Tracking reviews, feedbacks, and brand perception
- Controlling negative reviews and encouraging positive reviews.
10. Analytics & Performance Tracking
- Utilizing Google Analytics, Facebook Pixel, etc.
- Measuring and tracking traffic, engagement, conversion, ROI metrics.
