Local SEO rankings and regular SEO rankings differ mainly on the focus of each and what factors affect them. The key differences between the two are:
Local SEO Rankings:
Geographic Focus:
Local Intent: Local SEO is optimizing your website so that it comes up in the local search results when users search for products or services in a specific geographic location.
Local Pack: Local SEO aims to get your business listed in the “Local Pack” or “Map Pack” that appears prominently in search results for location-based queries.
Target Audience:
Local Audience: Local SEO targets customers who are physically near your business location or are specifically looking for services in your local area.
Local Searches: It gives preference to search queries with local intent indicators such as city names, neighborhood names or “near me” searches.
Google My Business (GMB):
Critical Role: An optimized Google My Business profile is the key to local SEO. This includes business information such as NAP (Name, Address, Phone number), categories, reviews, and photos.
Map Listings: In Local SEO, getting your business listed on Google Maps and all the other local directories is crucial.
Local Citations:
NAP Consistency: Maintaining consistency of NAP throughout all online directories and platforms is very important in local SEO. This will build credibility and trust with the search engines.
Reviews and Ratings:
Online reviews and ratings have played a major role in local SEO rankings. The better the rating is, the more positive the review is. The greater the online presence for your site within local search results.
User Engagement: Encourage reviews from customers and respond to them for improving local SEO.
Localized Content:
Content Strategy: Creating content that is geographically relevant and addresses local interests, events, or news can help improve local SEO.
Local Keywords: Targeting keywords that include local terms or modifiers (e.g., “best pizza in New York”) is crucial for local search visibility.
Regular SEO Rankings (National or Global):
Wider Audience:
Global Network: The regular SEO technique helps to cover a wider audience irrespective of their location in the world.
Non-Local Searches: It tries to reach the search queries with no location-based restriction which may have higher search volumes.
Competition:
Global Competition: As a regular SEO, it usually comes across more competition from businesses targeting the same keywords on a national or global level.
Broad Keywords: Here, it focuses on broad keywords that would not have location-based modifiers.
Quality and Quantity: where regular SEO emphasizes building diverse and authoritative backlinks from different domains to enhance domain authority and rankings,
Global Reach: Backlinks from reliable international websites help gain higher rankings in a global search.
Content Strategy:
Generalized Content: Typical SEO content creation focuses on information that is attractive to a broad audience and perhaps more general to the business niche.
Keyword Strategy: Target high-volume keywords with global appeal and relevance.
Technical SEO
Broad Optimization: In Traditional SEO, the technical aspects of the website are optimized, including site structure, page speed, mobile-friendliness, and schema markup for general visibility.
Algorithm Focus: Answering algorithm changes of search engines affecting ranking in worldwide terms.
