How exactly does SEO work

SEO is short for Search Engine Optimization. It is a digital marketing approach focusing on maximizing the visibility of a website in search engine results pages given that these three remain the major search engines: Google, Bing, and Yahoo. The basic principle behind SEO is to send more non-paid organic traffic to your website by making it more relevant and authentic for the search engines. Here’s how SEO works:

Keyword Research: Keyword and phrase discovery is the first step of any SEO. It involves finding out how people may find content on your website by identifying popular and relevant keywords, which can be done using Google Keyword Planner, SEMrush, or Ahrefs.

On-Page SEO: On-page SEO is making the content and HTML elements of your web pages more search engine-friendly. This includes:

Title Tags: The practice of writing rich keywords in titles for all the pages

Meta Descriptions: Crafting catchy, short and exciting meta descriptions to make a user click through from your search result.

Header Tags: Application of header tags H1, H2, H3 etc to structure and mark important elements within your content.

Keyword Optimization: Targeting of keywords as much as possible and in an organic way through the content.

Quality content: It deals with creating information-rich, entertaining, and high-quality material that effectively addresses the intent of the user.

Off-Page SEO: Concentrates on establishing your website’s authority and credibility by leveraging external elements. Key off-page SEO

strategies include:

Backlinks: Earning high-quality backlinks from reputable websites. Backlinks can be likened to expressions of trust and confidence in your content.

Social Signals: Building a presence on social media platforms and encouraging social sharing of your content.

Online PR: The act of participating in online public relations to receive mentions and references from credible sources.

Technical SEO: Technical SEO makes sure your website is structured well, fast, and accessible to search engines. The main technical points include:

Site Speed: It makes the website load faster to ensure better user experience.
Mobile-Friendliness: The website is mobile-friendly.

XML Sitemaps: Submission of sitemaps for better search engine indexing of pages.

SSL/HTTPS: Securing your website with HTTPS for user data protection.

User Experience: A good user experience is crucial for SEO. Factors like website navigation, readability, and mobile responsiveness can impact your site’s ranking.

Monitoring and Analysis: Involve the ongoing scrutiny of your website’s performance utilizing tools such as Google Analytics and Google Search Console. This includes tracking keyword rankings, traffic patterns, and user behavior to guide informed enhancements.

Adaptation: SEO is a process that never ends. Algorithms change, and competitors can affect your rankings. Keep up with SEO trends, adapt your strategy, and make the necessary adjustments to maintain or improve your search engine rankings.